Consumers and brands are finding that creating connections via marketing branding, messaging and promotion is much more effective today for creating brand engagement and loyalty. For this SCORE Santa Fe webinar, join Rubina Cohen, CEO and Principal of firefly Strategies Global and creator of the 4Cs of Marketing in the New Economy and get an introduction to Authenticity and Vulnerability Marketing and how this new approach works. Rubina will introduce a few case studies and research around this method of marketing. During the webinar, Rubina will provide participants the opportunity to join a separate more intimate conversation on May 21st to dive deeper and talk about how it applies to specific participants and their marketing plans for 2021. More information and registration details will be provided during the webinar.